Posted in Blender

Blender Post #4 De-Greying my House ∑(*☼_☉*)

I realized (after seeing a few videos and referring to a few manuals) that I could  colour the House in an efficient way, by colouring the door, window,roof and the walls in different colours.


 So my new end product that was derived from that annoying cube is …

(Might as well mention this before I forget, I lost my previous files due to cleaning up my messed up system so I started doing the house back from scratch… *sigh… So it might be a little different(Okay wayyy different) from the previous one. I am really sorry about that. ||๑•́ㅿ•̀๑) ᔆᵒʳʳᵞ)

I just went back and saw my previous post, wondering why that house was very simplistic… I have managed to add a watershed so that the when it rains (animate a shower of rain) the water can collect in the gap present there in the roof and fall behind … Bottomline… I got carried away (⊃‿⊂)

Comparing both the Morphed Cubes , I think the only difference made is the watershed,extra windows and misplaced door? 

The watershed can be constructed by selecting the roof plane (in the plane select mode) and extruding upward in the z axis and dissolving a few edges(most of the exterior duplicated edges in the edge select mode).If you don’t understand it’s okay I’ll try working on my communication skills…. *sigh

Okay moving on…

To make the house less grey…

We have loads of options , but right now I am gonna concentrate on Lighting and Materials.

How to separate the elements and name them?

  • Select the object(in this case the object name cube) and go to edit mode.
  • Go to face select mode (since that is easier to separate all the individual components)
  • Select the faces that make a component,(I have done for the floor and the door in the above pic) and then press P which will bring the “Separate menu” in which choose “Selection” . 
  • A new object will be created with the same name of the parent object with the suffix 001 , I recommend that you change them when you remember them as and when you separate them.

Now that I have the separate components let me move on to adding materials

Since I have started to prefer personalized lighting… I will start with creating a Light emitting object.

I selected the light source and deleted it. Added a new Mest Item , a UV Sphere(This I am gonna call Sun)

Selecting the UV Sphere in the object mode go to the Properties window and select the Materials tab and assign “Emission” to surface Colour the sun and give the lighting strength for the lighting object.

I hope the image is self explanatory…

Just play around with the materials… These are the settings I have for my house 😉

You can either use the node editor to modify the materials in the object mode or go to the Materials tab in the properties toolbar of the selected object to modify its material.

I think I got a bit carried away with the Demorphication of the cube (⊃‿⊂)

I just got tired of seeing the house…So I am gonna drop the house and start something else (҂⌣̀_⌣́)
Looking at the Grassy green ground maybe I’ll make the terrain into a mountain forest?

Modeling The Mountain

  • In a new layer press SHIFT-A and add a Plane.Press TAB on the keyboard to enter into Edit mode. Then Press S and drag the mouse to scale the Plane.
  • While in the Edit mode and with the mouse pointer in the 3D view, press W and select Subdivide, to subdivide it.Do this several times. Three to four times would be sufficient, don’t make it too dense.
  • Press A to deselect all the vertices. Now to create the mountain ridge, select two vertices. Press 5 to go to perspective mode. Now, press O on the keyboard to enable the Proportional Editing Tool (Soft selection), and make sure that Smooth falloff is selected.
  • You can increase or decrease the area of influence with the Mouse Wheel. Now drag the Blue Arrow to move the vertices upward (Z axis). Or press G and then Z to move the vertices along the Z Axis only. Move them up just a little bit, not too much. 
  • Now select only one of the verts and pull it upwards. Again you can either use the Blue Arrow , or press G and then Z and move your mouse, to move the vertex up.
  • Press A to select all the vertices, and then Press CTRL-T to triangulate the mesh. Press A again to deselect the mesh. Now select Random Falloff mode.
  • Select a few of the peak points and move them upwards (hold SHIFT and then Right Click to select more than one vertex.) You will see that the mountain is now taking shape, but take care that the ground is not being affected too much. You can also tweak the points individually to achieve the desired effect.
  • Again select all the vertices by pressing A, and then press W to bring up the Specials menu. Select Shade Flat to give it a flat look and then press TAB to exit Edit mode. The mountain is now ready. 

I’ll Colour the Mountain later …

Moving on to the trees

  • Left Click on an empty space to bring up the 3D cursor. Press Shift-A > Mesh > Icosphere to add a sphere to the scene.
  • Press . (period) on the numpad to make it centered and 3 (on the numpad) to get into the Right view (Press 5 to turn off Perspective view.) Press Shift-A and add Mesh > Cylinder.
  • In the Tool Shelf(The T Toolbar) reduce the Vertices to 6.
  • Press TAB to enter into Edit mode. Select all the vertices by pressing A, and press S to scale them down to make the trunk of the tree.
  • Deselect all the vertices with the A key. Then press B to drag select only the top vertices and then pull them up along the Z axis, by dragging the Arrow Widget or by hitting the G key and then Z, moving the mouse and finally clicking to confirm.
  • With the top row of vertices selected, press S and scale them down to give the trunk a nice shape (you can also press Z to preview it in Solid mode.)
  • To get the low poly look I have given to my trees and bushes: Select the object (icosphere) by Right Clicking, and then click on the Modifiers button in the Properties window, and select Decimate. Reduce the Ratio according to how low poly you want the tree to look.Finally click Apply in Object Mode.

I used Icosphere for the bushes and the scaled down Berries

I kinda lost interest in putting berries..

Okay Moving on before I end up losing interest in Blender..

My initial plan was to animate rain and add a few birds, but since I feel that I have been spending too long on boring house, from the next post onwards I am going to work on a Low-Poly scene which is being formulated in my mind for quite some time…

Posted in Blender

Blender Post #3 Edit an existing object to create a something (((o(*゚▽゚*)o)))

I was just opening the Blender after a week of creating that sad excuse of a flower of mine… And I got pretty much annoyed at that cube staring at me each time I opened the window… So I am gonna transform it into something.. Hehehe…



Pretty neat right… I really like that chocolate colour my house turned out to be  
(hover your mouse over the pic or long press the image)

That is the Cycles Rendered image. Press F12 in Blender to get the rendered image of whatever object you have currently modelled.

I think I’ll be using almost everything I know wrt 2D image editing on this post and move on to animations from the next one onwards…

So here is how I ended up having a choco coloured house on a green landscape:


As soon as the window is opened after passing through the splash window ( I really like that window with that colourful beings just splashed everywhere ), this is what I see usually. A grey background with a flying grid a selected cube placed at the center and randomly hanging light source and a camera in object mode.

What I am gonna do is after selecting the cube in the object mode , I pressed the “TAB” key to toggle the cube to the edit mode. If you can notice , by clicking you mouse wheel button and dragging you will realise that the cube’s midpoint coincides with the origin of the x-y-z plane. Since I want the house’s base to be in the XY plane and not below(or above the plane… *sigh… I am slowly loosing my orientation…) I selected the cube and translated in the z direction accordingly.(Click and drag along the blue axis or press G followed by Z and type 1)

Now that I have a  box placed on the grid, I am gonna proceed to draw a roof for the cube 

To draw a roof on top of the Cube:

  • Select the top 4 points of the cube(I used a new method to select the vertices here. Press “C”(for circle) Click and drag your mouse to hover over the vertices you want to select. (Use wheel button to scale the selection circle.)
  • After selecting the 4 vertices of the top face of the cube, Press E to go to Extrude Mode.Using this mode one can drag the selected vertices/edges/faces by duplicating the same, while connected to the original  vertices/edges/faces  and applying the normal transformations to the extended portion.
  • After going into Extrude mode with the selected points (In order to make a pointed roof) Go to the Specials menu (Press the W key) and select Merge from the menu. And from the new menu that pops up select “Merge at center”.

So far we have managed to put a pyramid on top of a cube.

(╯⊙ ⊱⊙╰ )

Since the cube can still be distinguished Let me continue with my morphication…

Maybe I’ll make a sloped roof and hide the top of the cube ?

To make the sloped roof,

  • Make the topmost point as the pivot point. Why? Cause when I scale the 4 edges of the top of the cube to make an overhanging I want it to be wrt the rooftop and z-axis. How? Select the Topmost point(right click the point or press C and click and drag or press B and click and drag a box over the points to be selected) and go to the “Pivot point for Rotation and Scaling option in the menu” below and choose “3D Cursor”. 
  • Go to “Edge select mode”. Why? Cause I am planning to extend the edges. How? There are 3 Icons in the menu below one are the Vertex Select, Edge Select, Face Select. Choose the Edge one. 

While I am here might as well just let you know that in order to not lose my sense of orientation with the scene I chose the “Limit Selection to Enable” toggle button which gives a see through of the image and lets me work with the selection process without moving much.

  • Choose the 4 Edges , Press E to Extrude, Immediately press S to scale and then press Z to scale along the Z axis.and drag till you are satisfied with the end product.(If you are not happy with the preview that you see press ESC or Left click to drop the transformation.)

My slope came out pretty okay !!!

Moving on,Since I can still relate to that annoying cube…

To make a multiple room house …

  • Go to Face Select mode, Select the 3 faces (one side of the pyramid,the extended pyramid side’s face, and the same cube’s side face)
  • After selecting the faces press E and choose the right axis to extrude along(I have X axis the red line.) and drag using your mouse.( I entered a value using my keyboard)
Now I have a house like a thing …

I might as well add a few windows and a door…


In order to draw a window and a door in a lazy way…

  • Select the *house* using A or use B and draw a box over the *house*.
  • Subdivide the *house* . What? To make a uniform,symmetrical and equi-sided faces on the original faces of the selected object. Why? Easy to select a portion of the face to engrave a window or a door. How? Go to the “Specials menu” (Press W) and select “Subdivide”.I did this twice so that I can draw a window that hovers from the ground.
  • Now just choose the faces Extrude choose the axis and drag to engrave a window or a door.

So now the House is done come out of the Edit mode by pressing TAB or use the menu below…

For the base to that, the house does not end up hanging in mid air like this…Let me place a plane below!

(That’s the Blender Render Image…)

In order to make it seem that the house is standing on the plane that I am going to introduce, use the “Snap menu” (SHIFT+S) and select “Cursor to center”.

Now Insert a plane using the “Add menu” (SHIFT+A) and select “Plane”. Scale it to cover the entire plane (I think I used 8)

My personal Opinion this doesn’t look like a cube…

Blender Render Image

Cycles Rendered Image

Before I wrap this post up, I’ll write a little of what I managed to understand between “Blender Render” and “Cycles Render”

Rendering is the process of creating a 2D image of the 3D model. Blender creates this image by taking into account your model and all of your materials, textures, lighting and compositing. There are two main types of rendering systems built inside Blender Full/Quick render, and OpenGL render. (I am using quick render.)

Blender offers a choice of different rendering engines for producing images. The menu for selecting from these appears in the Info window (the thin one that contains the menu bar at the top of the default layout). In most of these tutorials, you will leave this choice set at Blender Render. But it is worth knowing what other choices are available:

  • Blender Render—the oldest renderer, commonly known as the Blender Internal renderer. Built into Blender right from its early days. Can still produce good results with the right tricks, but considered by the Blender developers to be antiquated and not worthy of continuing development.
  • Blender Game—this is the renderer used by the Blender Game Engine. Designed to be fast enough for interactive use in a game, which means there are limitations in the quality of renders it produces. You also use this renderer to create rigid-body physics simulations.
  • Cycles Render—Beginning with Blender 2.61 came to the new Cycles renderer. Its most important new feature is the more physically-accurate handling of lighting in the form of global illumination. What this means is that Cycles automatically implements subtle indirect-lighting effects, where light can bounce off a diffuse surface and provide some illumination to other diffuse surfaces nearby. And it doesn’t distinguish in its lighting calculations between “lamp” objects and non-lamp objects which have “emissive” materials; in Blender Internal, the latter does not provide any light to other objects, whereas in Cycles they do.
In a nutshell, Blender Render does not apply the human laws of physics for the lightings, unlike the Cycles Render.

I think I’ll colour the House in the next post and maybe also add a few animated objects…maybe *yawn…
Posted in Blender

Blender Post #2 Draw a new Object from scratch 乁[ᓀ˵▾˵ᓂ]ㄏ

[ ± _ ± ]

Assuming you have gone through the previous post, I am just gonna go ahead and use some of the terms I used before without bothering to explain about them… *sigh

Open  the Blender, what I have done is I managed to save my last  instance(a coloured cube and a cylinder?) and I selected another layer to start editing. A layer similar to that in a photoshop.You get to toggle between them and create independent objects/scenes in each of them.

As far as I have seen this is the easiest way to draw an object,ofc there is a more professional way of drawing an object,but for now, let’s get familiar with this way since my intention is to draw an object and not to create a scene…

Okay, so press Num 7 so that you can go to the top view (a view where the z axis does not play a major role).. I recommend this because it is easier to draw a 2D image that to start off with a 3D is a kind of personal preference, you can choose whatever you want

(**) 彡3


After you make sure that you selected the (somewhat useless) object and if you also happen to be in the edit mode then go ahead and either press the delete key or the key X. In the menu that appears click vertices (try clicking on the vertices in the image above… (⊃‿⊂))

After the image is gone, now in the top view mode I drew the following 4 point star by holding down the CTRL key and left-clicking the points.

Notice that I did not close the star and this was done intentionally. 

Because if you close the star you will end up having a redundant vertex which is not optimal. So what I am gonna do is, since blender is mostly used in image rendering , select 3 or at most 4 vertices by holding down the shift button and right-clicking the point that you want to consider as a surface/face and press “F” after you are done selecting the points. Click “A” to deselect the points and repeat the process till you have developed the surface for everything…

Now that I successfully managed to draw an object , let me go ahead and exploit a few possibilities having this as my base…

Ψ( ̄∀ ̄)Ψ

What I intend to make is a few layers of the same four-sided star with each star scaled to different sizes placed on each other and the stars arms are lifted upwards at different angles wrt the z-axis so that the end result can pass off as a very sharp ugly looking flower shaped 3D model…  to a partially blind man … *sigh

To attain this state I did the following:

  1. Went to Top Ortho view(Num 7)
  2. Pressed A to select the object
  3. Held down SHIFT+D and right-clicked on the window.(SHIFT+D is to make a duplicate of the selected object , and since this instance of the object follows the mouse until you click it to the position, I clicked as soon as I unheld the keys without moving the mouse because I wanted the duplicate to be on top of the original image.)
  4. While the duplicate image is selected ,In order to rotate the image I clicked “R” and moved the mouse to rotate the image accordingly and to scale down the image I clicked “S” and moved the mouse accordingly.
  5. While the transformed image was selected I redid the process: duplicate,rotate and scale.
  6. I did that until I got bored -.-

Now that the base is ready to let me lift the (They are henceforth deemed as petals by the one and only me…) petals so that it can pass off as a 3D Model.

  1. To select the point hold down SHIFT and right-click the point.
  2. In order to transform the point like I did , click G for grabbing the point and Z for locking the transformation onto the Z-axis.
  3. In order to achieve symmetry after pressing Z(to transform along the Z-axis), I enter the radians to which it is to alter (0.5) meaning that the petal(or the 4 star’s arm) is lifted in the Z-axis to 0.5 radians and press enter.
  4. Press A to deselect the point and repeat the process till all is done or till your patience runs out…*yawn

So the final product after performing the above-mentioned steps is pretty close to what I initially intended … hopefully?

Boy, that took longer than I expected…

(+.+)(-.-)(_ _) ..zz

Posted in Blender

Blender Post #1 Intro to Blender ╰(๑^⌓ ^=)ᕗ

໒( ᓀ ڡ ᓂ )७

Just to be clear which Blender am I talking about?

  • Blender is a professional free and open-source 3D computer graphics software product used for creating animated films, visual effects, art, 3D printed models, interactive 3D applications and video games and not a mixer that can make a wide range of delicious things, from soup to nut butters?
  • Blender’s features include 3D modeling, UV unwrapping, texturing, raster graphics editing, rigging and skinning, fluid and smoke simulation, particle simulation, soft body simulation, sculpting, animating, match moving, camera tracking, rendering, video editing and compositing and not the blender jar with a rotating metal blade at the bottom, powered by an electric motor in the base where some powerful models can also crush ice!!!
  • It further features an integrated game engine and I don’t think you can do that with the other blender …
So that being said let me go about with whatever I have found so far with my own personal experimentation…

1. To install Blender in your system , as far as I know the system requirements looks pretty basic cause it installed in mine pretty smoothly. 
2.If you have a previously installed version of python then I recommend that you uninstall it so that the correct script files that is blender dependent is read. Install the python later when you are not having a running window of the Blender (ofc remove the environment variable also!?).
3. Get the Blender software from here. and install it for your system.
4.Open it up and the default screen should look something like this? This is what blender looks like when you open it.You are faced with a toolbar to the left and right, file operations to the top, timeline on the bottom, and the 3D view in the center. Blender’s default starting mesh is a cube, I will be demonstrating basic functions on this most probably.

These are just the basics so feel free to overlook this and the next 3 posts and move on 😉

5.To go about navigating in the 3D View Window… 
  • To rotate around in the 3D view, hold down the middle mouse button and move the mouse though I prefer to use the NUM pad much more easier and efficient there is an option to emulate in the preferences.
  • To move up and down or to and fro, hold shift+middle mouse, and and move the mouse.
  • Use the scroll wheel to zoom in and out.
  • To select an object right click, to de-select right click away from the object.
  • To select multiple objects, hold “SHIFT” and select the objects.
  • To select everything press “A” or to de-select everything press “A”
  • Notice that when you select something, it will be highlighted orange.
6.The 2 modes I will be toggling between are
  • Object Mode This lets you select objects and move them around as you please.
  • Edit Mode This allows you to select individual vertexes, lines, and planes. you can modify the mesh in this mode.

To switch between these two modes you can either go down to the menu below, or just press TAB.

7.Some basic features of 3D modelling wrt Blender
Starting with the arrows that appear when you select an object the cube in this case…those are the Axes. The red arrow is the X axis, green is the Y axis, and blue is the Z axis.
These arrows allow you to move things more accurately(left click along the arrows(axis) to move them wrt that arrow’s axis).
Press N to get that transformations toolbar
While I am in here might as well just brush through the basic transformations that are possible in here…
  • Translating There are three ways to do this, one is to simple right click and drag. Another is to just select the object and press “G”. Or, you can left click on the axis you want to move the object on, and drag Or you can enter the values in that Transformations toolbar
  • Rotating Rotating is very simple, all you have to do is select the object to be rotated, and press “R” . If you want to rotate around a specific axis, first press “R” then “X”, “Y”, or “Z”. Each letter corresponds to it’s respective axis.
  • Scaling To scale an object, simply press “S”. if you want to stretch an object along a certain axis press “X”, “Y”, or “Z”, after pressing “S”
8.Wanna add a new object …

Maybe you want to put a new shape on the screen to begin working with blender. To do this,  press Shift+A. This will bring a pop-up box. There, put your cursor on the Mesh Menu and choose whatever shape you want.  I am gonna use a cylinder. (You can use whatever shape you want because it is basically the same process.)
9. Maybe I’ll Colour the object and wrap it up for today…
To change the color go over to the outline window select the object you want to modify go over to the properties menu and click on the Material icon .Wait for the menu to load click the white coloured rectangle under the word diffuse. A menu will pop up with the color wheel. Choose the color you want the cube to be. Then, the cube is a different color.
(ofc we have the lighting effects and stuff, I’ll go over them later maybe 😉 )


Posted in Big Data

Big Data Post #10 – Wrapping it up !!!~ヾ(^∇^)


Whether its fine-tuning supply chains, monitoring shop floor operations, gauging consumer sentiment, or any number of other large-scale analytic challenges, big data is having a tremendous impact on the enterprise.

The amount of business data that is generated has risen steadily every year and more and more types of information are being stored in digital formats. One of the challenges entails learning how to deal with all of these new data types and determining which information can potentially provide value to your business.

It is not just access to new data sources, selected events or transactions or blog posts, but the patterns and inter-relationships among these elements that are of interest. Collecting lots of diverse types of data very quickly does not create value. You need analytics to uncover insights that will help your business.

That’s what I have tried to post over here. Big data doesn’t only bring new data types and storage mechanisms, but new types of analysis as well. I hope I have done enough justification in giving enough go-through on the various ways to analyze big data to find patterns and relationships, make informed predictions, deliver actionable intelligence, and gain business insight from this steady influx of information.

Big data analysis is a continuum, not an isolated set of activities. Thus, you need a cohesive set of solutions for big data analysis, from acquiring the data and discovering new insights to making repeatable decisions and scaling the associated information systems for ongoing analysis. Many organizations accomplish these tasks by coordinating the use of both commercial and open source components. Having an integrated architecture for big data analysis makes it easier to perform various types of activities and to move data among these components.

So that being said, and assuming that I have mentioned everything necessary,let me disclose the topic I was requested for the next post… 
And the requested topic is … 


I am actually not feeling well… So I am gonna wrap it up for today, Maybe I’ll come over here later and edit maybe…

o(- -;*)ゞ

Posted in Big Data

Big Data Post #9 – Case study : 1010Data ☆。゚+.(人-ω◕ฺ)゚+.゚

( ´థ౪థ)σ’`゙1010Dɐʇɐ

1010data provides a cloud-based platform for big data discovery and data sharing that delivers actionable, data-driven insights quickly and easily.

**It is a website (‘-.-)**

What is 1010data?

This might seem like a strange question to ask, but the fact is that 1010data is not an easy technology to classify. At the moment there are no products or services that are similar in overall capability to 1010data, although there are quite a few products which overlap some areas of 1010data’s application. The broad spread of 1010data’s capability has, in our view, led some industry analysts to misunderstand the technology.

  • High Performance “Big Data” DBMS – Netezza

1010data fulfills all three roles, whereas the products with which it might be compared can at best claim to fulfill two of these roles. So you can use 1010data as a database that simply satisfies the query demands of a whole clutch of BI tools and you can also employ it as an analytical database that carries out analytical calculations, and many 1010data customers do.

However, in almost every case, 1010data’s customers buy the 1010data service for its interactive analytics capabilities. 1010data delivers a high performance Interactive Analytical Database and in that respect, it is unique. There are analytical products like Qlikview or Tableau or even MS Excel, that provide an interactive analytical capability, but they do not sit over very large volumes of data. They tend to sit over subsets of data drawn from a data warehouse or data mart.

1010data is interactive in exactly the same way that such PC-based products are. The user does something, such as pose a question, and the software responds quickly with the result. The user then does something with that result, such as join it to some other data, and again the software responds quickly. This way of working is highly productive, allowing a user to explore the data in ways that would be impossible without an interactive interface and fast database responses.

How did it evolve?

Given the uniqueness of 1010data, it is interesting that the evolution of the technology has been primarily customer-driven. The software engineers, Joel Kaplan and Sandy Steier, who built 1010data, entered the software industry from the IT user’s side. Originally they were employed by the Wall Street bank, Morgan Stanley, as part of the bank’s Analytical Systems Group, and there they pioneered the use of software as an enabling capability for financial traders.

That was back in the 1980s, when neither the PC nor the spreadsheet were widely used, Windows didn’t exist, and Unix servers were as rare as ATMs in Antarctica. 

Nevertheless, in those days it was possible, using the IBM mainframe, to apply analytics to data and present the results on a green screen. The analytical capability that Wall Street traders wanted at the time was spreadsheet-like in a way. They wanted to manipulate large tables of financial data, sorting it, filtering it and applying analytical functions to it.

Moving from one employer to another, Kaplan and Steier built software that provided such capabilities for many years before they founded 1010data to build their own technology based on their experience and expertise in those financial environments. And naturally, from the get go, they sold 1010data to companies in the financial sector.

The technology didn’t start life in some other location on that diagram and gradually migrate to the center. It was designed from the start to be an interactive analytical database.

Another Rare Capability

In addition to the 3 previously mentioned characteristics in order that 1010Data can be studied thoroughly, Database As A Service can also be include into which, as far as I am aware, only 1010data would fit.
1010data could be characterized as “cloud technology” in the sense that the software is not often deployed in the customer’s data center. The company has its own cloud data center and in most customer engagements, it loads the customer’s data and runs the software from its data center, while users within the customer organization log in and use the system via a browser.
In practice, 1010data has a minimal to almost zero requirement for Database Administrators. The company forges an agreement on where data will be sourced from and what the update cycle will be, then 1010data’s consultants configure and load the data into the database and make the software available to users within about a week, or sooner. So 1010data is primarily a cloud-based service and has been since the company was founded in 2000.
(ఠ ̥̆ ఠ)
Nevertheless, 1010data is also deployed and used in other ways. It can be deployed as an appliance, in which case 1010data will deliver a server or cluster of servers to the customer so that the hardware is co-located in the customer’s data center, but 1010data will still manage the running of the database.
Within 1010data’s cloud data center, a customer can either trust 1010data to locate the database or, at extra cost, have its own hardware so that none of its resources are shared. Another possibility is that the customer simply purchase data and analytical capability as a service. There are a number of generally useful databases that 1010data hosts, particularly databases of financial data, which many customers use. In those circumstances, 1010data is making that data available as a service on behalf of its owner and the customers are licensees that have bought the right to use the data and 1010data’s analytical capabilities. Many such licensees also run 1010data on their own data, because they wish to analyze their own data in conjunction with the data that they have licensed access to.
Finally there are some customers on behalf of whom 1010data runs as a private licensing arrangement, where the customer, a retailer for example, makes their sales data available as a service to some of their suppliers. This is similar to the licensing arrangement described above, but the customer controls who is able to use the data and can thus vary the licensing terms to suit its own business priorities. 

Areas of Application for 1010data

1010data’s natural areas of application are anywhere where the speedy analysis of large collections of data will deliver value. Industry sectors where such activity can make a significant contribution naturally include: telecommunications, banking, financial trading, insurance, utilities, retail and government. It also includes all areas of Internet activity from ecommerce to gaming and social networks, where large amounts of data are gathered on a daily basis and can be usefully analyzed.
Taking a different tack, we can think of 1010data’s area of application in terms of general business activities, where analytics is already part of the process or where in the future it is likely to bubble up, such as:

  • Risk Management: Risk management has, in recent years, grown from being an activity that was associated with banking, where risk was always the nature of the business, to almost any area of commerce from pharmaceuticals to energy that involves large investments and/or government regulation. Investment by its very nature, is a risky activity; so where there is large investment there is commercial risk. Risk management virtually demands the analysis of large amounts of data in order to quantify and minimize risk.
  • Sales and Marketing: This has always been an application area for analytics. In recent times, computers have become powerful enough to analyze sales at a customer level on an item-by-item basis. Now, this is even the case in the telecommunications industry where the basic customer purchase is a single telephone call or text message. Because of its big data capability, 1010data is obviously suited to this area of activity.
  • Security: This is another area where the volume of data has, until recently, defeated attempts to do analysis in a timely manner. In computer networks security breaches nearly always involve anomalous behavior. And that’s also true of credit card fraud. Indeed, it’s true of most instances of commercial fraud, money laundering and other nefarious activity.
  • Machine Generated Data: This is an area of extraordinary data growth in recent times, whether you look at computer gaming, network activity in a computer network, RFID data or just usage logs on web sites. 1010data is relevant here by virtue of speed of analysis and the fact that it can handle very large amounts of data.
  • Data as a Service. There are already quite a few companies in many sectors of the economy whose business is in gathering data and making it available as a service. 1010data has the advantage that it assists both in the managing and distributing such data and in providing a wealth of analytics capability that can be extended to any customer.

I think that should be enough for today?

o(- -;*)ゞ